![]() ![]() ![]() Read moreĪudible Magic Pulls “Rabbit out of Hat” with Audini™ Innovative New Browser Plug-in Provides Write-Once, Portable ACR Across All Platforms TVplus Adopts New Technology for Its SDK Platform. LOS GATOS, CA, J- Audible Magic, the leading innovator in automated content recognition (ACR) technology for “smart” consumer electronics (CE) applications, today announced Audini, the industry’s first browser plug-in for ACR. Combining the names of the company and the legendary magician Harry Houdini, Audini-which uses Javascript APIs-enables developers to write code for an ACR application just once and then port it across most major industry platforms, greatly speeding, simplifying, and lowering the cost of ACR implementation. In addition, TVplus, a fast-growing supplier and developer of “second-screen” social and interactive TV applications, joined Audible Magic in announcing that it will become the first company to incorporate Audini into its technology platform. “Audini is a big deal for the ACR world,” noted Audible Magic VP of Marketing Jay Friedman. “For the first time, people can identify content using ACR from within a browser window. In turn, this enables Audini’s ‘write-once, run-anywhere’ model, which gives users portable ACR solutions.Īnd, by using ACR and Javascript combined with the capabilities of HTML5, developers can create amazing web-based apps, not apps they have to download from the stores. To extend our magic metaphor a little further: with Audini, we think we’ve pulled a rabbit out of our hat.” At the moment, no one else has anything like Audini, and we see it as setting a new trend in our industry-one that will greatly accelerate the pace of ACR development both across technology platforms and CE markets. “Audini is clearly the logical next step for companies that incorporate ACR into their iTV and other CE solutions,” added TVplus CEO and founder Ajay Shah. “At TVplus, we’re delighted to be the first company to put this trendsetting new technology into our iTV solution because-quite frankly-it puts us a step ahead of companies that don’t have Audini. We can now develop new ACR apps more quickly, easily, and cost effectively than we could before. So, in our own way, we’re sharing in the magic, too.” This will be a big help to us as well as our clients. Since its founding, Audible Magic has made significant investments in creating industry leading ACR technology and has been granted 18 patents. ![]()
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